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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
How To Design Halloween-Themed Bundles That Sell Themselves
Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid.
Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
View All Articles
The Rise of Conversational Marketing: Why Chat-Based Engagemen...
For decades, marketing was built on broadcasting — brands speaking at consumers through television spots, billboards, and banner ads. The relationship was one-sided, and attention was expensive. But as audiences...
The Complete Beginner’s Guide to Dropshipping in 2025
Launching an online business has never been more achievable. With the rise of automated eCommerce platforms, anyone with an idea and determination can start selling products online—without managing inventory or...
The Story Behind WordPress.com and the Power of Owning Your On...
In 2003, WordPress began as a simple blogging platform. Its mission was clear: make publishing on the web accessible to everyone. At a time when creating a website required coding...
Choosing a Shopify Theme: 7 Criteria That Actually Impact Conv...
Choosing a Shopify theme isn’t just a matter of “what looks nice.” The theme you pick shapes every shopper’s first impression, navigation flow, and ultimately—your conversion rate. Many store owners...
From Send-All to Smart: A Klaviyo Guide to Engagement Segments...
If you rely on email to drive sales, deliverability is the invisible lever that determines whether your messages make money—or quietly miss the inbox. The good news: you don’t need...
Global Sourcing Trends Shaping 2025
Global sourcing in 2025 is more interconnected and data-driven than ever before. The marketplace has matured beyond low-cost procurement toward smarter, ethical, and digitally coordinated supply networks. Businesses now face...
Global Shopping Trends on AliExpress
As the digital economy expands across continents, online shopping has become one of the most influential forces shaping consumer behavior worldwide. Platforms such as AliExpress have played a vital role...
Top 3 Products That Promote Health And Wellness
This article introduces three simple yet powerful products that support wellness in different ways.
2 Must-Have Healthcare Products Every Household Needs
Among many healthcare products available, two stand out as surprisingly crucial for everyday living: high-quality condoms and pain relief patches.