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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

How to Build Christmas Gift Bundles That Double Average Order Value

How to Build Christmas Gift Bundles That Double Average Order ...

Designing bundles that match customers’ needs requires more than simply grouping random products together. Below are some tips to build Christmas gift bundles you can’t ignore.

Product Recommendation Guide: How To Recommend The Right Product At the Right Time

Product Recommendation Guide: How To Recommend The Right Produ...

How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...

How To Design Halloween-Themed Bundles That Sell Themselves

How To Design Halloween-Themed Bundles That Sell Themselves

Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid. 

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How to Build Christmas Gift Bundles That Double Average Order Value

How to Build Christmas Gift Bundles That Double Average Order ...

Designing bundles that match customers’ needs requires more than simply grouping random products together. Below are some tips to build Christmas gift bundles you can’t ignore.

Product Recommendation Guide: How To Recommend The Right Product At the Right Time

Product Recommendation Guide: How To Recommend The Right Produ...

How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...

How To Design Halloween-Themed Bundles That Sell Themselves

How To Design Halloween-Themed Bundles That Sell Themselves

Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid. 

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.

smart cross-selling

How Smart Cross-Selling Builds Customer Trust

In this blog, you’ll explore why cross‑selling works, how it enhances customer trust, and what the future holds for this clever strategy.

AI cross sell tool

5 Signs Your Store Needs An AI Cross-Sell Tool

How do you know if your store is ready to adopt an AI cross-sell tool? Below are five signs that your store could benefit from an AI cross-sell tool.

Trustworthy Brand Online

5 Ways To Build A Trustworthy Brand Online

Explore five proven ways to build a trustworthy brand online and keep your buyers staying with you.

AI Cross-Selling

The Ultimate Guide To AI Cross-Selling For Shopify Stores

What exactly does AI cross-selling mean for Shopify store owners? How can it help you grow your business? This guide will break down everything you need to know about AI...

Product page

10 Product Page Elements That Are Killing Your Conversion Rate...

In this post, we’ll delve into the 10 product page elements that can harm your conversion rate and offer straightforward solutions to address them.