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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
How To Design Halloween-Themed Bundles That Sell Themselves
Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid.
Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
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Boosting Profits with Competitive Pricing Strategies
According to the most recent survey on price comparison habits, 82% of online buyers compare prices before making a purchase online.
Cross-Selling Earlier: Why Does It Matter?
What are the benefits of cross-selling earlier in the customer journey? Learn the best practices for a successful cross-selling strategy.
How Businesses Cut FX Costs with Borderless Accounts
In today’s borderless economy, a company’s financial footprint rarely ends at home. Even small enterprises now pay suppliers abroad, employ contractors overseas, and sell to customers in multiple currencies. Yet...
Dropshipping Trends to Watch in 2025
Dropshipping has always been an evolving industry. Over the past decade, every technological leap—from global logistics to real-time analytics—has redefined how entrepreneurs launch and scale online stores. As 2025 begins,...
Practical Shopify Checkout Add-Ons You Can Build Fast
Shopify’s Checkout Extensibility framework has quietly become one of the most powerful tools for merchants in 2025. It lets you customize checkout — once a locked box — with approved,...
Freelance Trends Defining 2025
In 2025, the freelance economy is not just expanding—it is redefining how work is structured, delivered, and valued. As digital platforms continue to shape collaboration across borders, the boundaries between...
How Dropshipping Works in 2025: Trends, Tools, and Profit
In 2025, the dropshipping industry continues to evolve rapidly. What began as a side hustle for e-commerce beginners has become a sophisticated business model supported by AI automation, global supply...
Why Conversational Marketing Outshines Ads
For decades, marketing was built on broadcasting — brands speaking at consumers through television spots, billboards, and banner ads. The relationship was one-sided, and attention was expensive. But as audiences...
4 Interesting Things To Entertain Your Daily Life
We will explore four interesting things that can brighten your day, from colorful bracelets that carry sentimental value, to unique games that capture your imagination, to practical items that bring...