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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Top 10 Mistakes Merchants Make With Product Bundling

Top 10 Mistakes Merchants Make With Product Bundling

In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.

How to Build Product Bundles That Increase AOV (A Practical Strategy Guide)

How to Build Product Bundles That Increase AOV (A Practical St...

Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...

How to Build a High-AOV Product Bundle Strategy for Ecommerce

How to Build a High-AOV Product Bundle Strategy for Ecommerce

Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.

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Trustworthy Brand Online

5 Ways To Build A Trustworthy Brand Online

Explore five proven ways to build a trustworthy brand online and keep your buyers staying with you.

AI Shopify store

Why Every Shopify Store Needs AI To Stay Competitive

In this blog post, we’ll discover the reasons why AI is essential for Shopify stores that aim to stay ahead of the curve, from enhancing customer experiences to boosting sales...

AI Cross-Selling

The Ultimate Guide To AI Cross-Selling For Shopify Stores

What exactly does AI cross-selling mean for Shopify store owners? How can it help you grow your business? This guide will break down everything you need to know about AI...

Product page

10 Product Page Elements That Are Killing Your Conversion Rate...

In this post, we’ll delve into the 10 product page elements that can harm your conversion rate and offer straightforward solutions to address them.

Customer Journey

3 Customer Journey Patterns That Lead To Bundle Purchases

Explore three customer journey patterns that lead to bundle purchases and how to build product bundles more easily and efficiently.

High-Potential Ecommerce Niches for Shopify Sellers Targeting US & EU Markets

High-Potential Ecommerce Niches for Shopify Sellers Targeting ...

Explore high-demand, low-competition ecommerce niches for US and EU buyers and learn why Shopify is the ideal platform to launch, test, and scale these opportunities.

AI-based recommendation

AI-Based Recommendation System: A Complete Guide

Let’s see how an AI recommendation system works, its types, real-world examples, and how to implement it to boost user engagement and sales.

10 Best AI Tools To Grow Your eCommerce Business

10 Best AI Tools To Grow Your eCommerce Business

Discover the top 10 AI tools that can grow your eCommerce business, enhance efficiency, and boost sales with smart automation and data-driven insights.

Top 5 Office Products For Every Workplace

Top 5 Office Products For Every Workplace

This post takes you through a story—a day in the life of an office worker—showing how five carefully chosen products transform ordinary challenges into smooth solutions.