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THE INSIGHTS YOU NEED
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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
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Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly
Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.
5 Ways To Use Store Credit To Encourage Repeat Purchases
Store credit is an effective way to strengthen customer relationships, boost sales, and encourage repeat purchases.
Dynamic eCommerce Pricing Strategies Powered By AI
With AI entering the scene, pricing has transformed from a manual decision-making process into a smart, data-driven system that adapts to customer behavior, market trends, and real-time competition.
How Smart Cross-Selling Builds Customer Trust
In this blog, you’ll explore why cross‑selling works, how it enhances customer trust, and what the future holds for this clever strategy.
Leveraging Customer Reviews: Why They Matter
This article delves into the significance of customer reviews, why they matter, how to enhance them, and how to use them effectively for business growth.
Top 10 AI In eCommerce Trends & Strategies In 2025
As we step into 2025, AI is no longer just a handy add-on for online businesses. Learn how AI is transforming personalized shopping, pricing, logistics, and more.
5 Signs Your Store Needs An AI Cross-Sell Tool
How do you know if your store is ready to adopt an AI cross-sell tool? Below are five signs that your store could benefit from an AI cross-sell tool.