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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
View All Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
7 Cross-Sell Examples That Actually Convert in Ecommerce
Explore 7 cross-sell examples that actually convert in ecommerce, plus best practices Shopify stores can use to increase AOV and customer lifetime value with relevant add-ons.
Product Recommendation Guide: How To Recommend The Right Produ...
How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...
Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
5 Ways To Use Store Credit To Encourage Repeat Purchases
Store credit is an effective way to strengthen customer relationships, boost sales, and encourage repeat purchases.
Dynamic eCommerce Pricing Strategies Powered By AI
With AI entering the scene, pricing has transformed from a manual decision-making process into a smart, data-driven system that adapts to customer behavior, market trends, and real-time competition.