Boost your TikTok ads! Get up to $6,000
in ad credits -
start from just $200.
Home
/
Blog
THE INSIGHTS YOU NEED
We’re excited to help you grow!
Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
View All Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
How to Build Christmas Gift Bundles That Double Average Order ...
Designing bundles that match customers’ needs requires more than simply grouping random products together. Below are some tips to build Christmas gift bundles you can’t ignore.
7 Cross-Sell Examples That Actually Convert in Ecommerce
Explore 7 cross-sell examples that actually convert in ecommerce, plus best practices Shopify stores can use to increase AOV and customer lifetime value with relevant add-ons.
The Psychology Behind Cross-Selling: Why Customers Say “Yes”
Learn the psychology behind cross-selling, upselling, and down-selling, and why these strategies influence buying behavior and increase conversions in ecommerce.
Alibaba Dropshipping in 2026: Is It Still Worth It?
Learn exactly how to scale a Shopify store from 0 to 10K in revenue using proven strategies in product research, marketing, conversion optimization, and retention.
Product Recommendation Guide: How To Recommend The Right Produ...
How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...
How To Design Halloween-Themed Bundles That Sell Themselves
Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid.