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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Alibaba Dropshipping in 2026: Is It Still Worth It?

Alibaba Dropshipping in 2026: Is It Still Worth It?

Learn exactly how to scale a Shopify store from 0 to 10K in revenue using proven strategies in product research, marketing, conversion optimization, and retention.

Product Recommendation Guide: How To Recommend The Right Product At the Right Time

Product Recommendation Guide: How To Recommend The Right Produ...

How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...

How To Design Halloween-Themed Bundles That Sell Themselves

How To Design Halloween-Themed Bundles That Sell Themselves

Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid. 

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Alibaba Dropshipping in 2026: Is It Still Worth It?

Alibaba Dropshipping in 2026: Is It Still Worth It?

Learn exactly how to scale a Shopify store from 0 to 10K in revenue using proven strategies in product research, marketing, conversion optimization, and retention.

Product Recommendation Guide: How To Recommend The Right Product At the Right Time

Product Recommendation Guide: How To Recommend The Right Produ...

How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...

How To Design Halloween-Themed Bundles That Sell Themselves

How To Design Halloween-Themed Bundles That Sell Themselves

Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid. 

Why Fast & Transparent Shipping Builds Loyal Customers

Why Fast & Transparent Shipping Builds Loyal Customers

This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.

Customer Psychology 101: Why Shoppers Love Store Credits

Customer Psychology 101: Why Shoppers Love Store Credits

This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.

Store credit

5 Ways To Use Store Credit To Encourage Repeat Purchases

Store credit is an effective way to strengthen customer relationships, boost sales, and encourage repeat purchases. 

eCommerce Pricing Strategies

Dynamic eCommerce Pricing Strategies Powered By AI

With AI entering the scene, pricing has transformed from a manual decision-making process into a smart, data-driven system that adapts to customer behavior, market trends, and real-time competition.

smart cross-selling

How Smart Cross-Selling Builds Customer Trust

In this blog, you’ll explore why cross‑selling works, how it enhances customer trust, and what the future holds for this clever strategy.