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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Why Fast & Transparent Shipping Builds Loyal Customers

Why Fast & Transparent Shipping Builds Loyal Customers

This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.

Customer Psychology 101: Why Shoppers Love Store Credits

Customer Psychology 101: Why Shoppers Love Store Credits

This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.

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Cross-Selling

Cross-Selling Earlier: Why Does It Matter?

What are the benefits of cross-selling earlier in the customer journey? Learn the best practices for a successful cross-selling strategy.

Fiverr: The Ultimate Marketplace for Freelancers and Businesses

Fiverr: The Ultimate Marketplace for Freelancers and Businesses

Fiverr has become one of the most sought-after marketplaces for businesses looking to outsource and freelancers seeking new opportunities.

Alibaba: Your Gateway To Global B2B eCommerce Success

Alibaba: Your Gateway To Global B2B eCommerce Success

This blog post will explore Alibaba’s role as a leading B2B platform and why it continues to be a key player in the eCommerce landscape for global trade.

Why Merchants Should Find Winning Products With CJ Dropshipping

Why Merchants Should Find Winning Products With CJ Dropshipping

We’ll explore why CJ Dropshipping is the best platform for discovering winning products and how you can start your dropshipping journey today.

Go Fiverr, Go Global Market For Top Freelancers

Go Fiverr, Go Global Market For Top Freelancers

What makes Fiverr so popular, and why should you consider using it? Let’s dive into the details.

Why is My Shopify Store Unavailable and How to Fix it [2025]

Why is My Shopify Store Unavailable and How to Fix it [2025]

Here’s a full guide on common reasons why your Shopify store becomes unavailable — and what you can do to fix it fast.

Does Shopify Allow CBD Products? What Sellers Need to Know Before Starting

Does Shopify Allow CBD Products? What Sellers Need to Know Bef...

Selling CBD products on Shopify presents a unique opportunity for entrepreneurs looking to tap into the booming cannabis market.  Since 2019, Shopify has allowed merchants to sell hemp-derived CBD products,...

Successfully Navigate Your Shopify Data Migration: A Comprehensive Guide

Successfully Navigate Your Shopify Data Migration: A Comprehen...

Migrating your data to Shopify can seem daunting, but it doesn’t have to be.  You can streamline the process and ensure a smooth transition with the right strategies and tools. ...

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D2C eCommerce

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D...

It’s that time of the year again when Shopify agencies like Folio3 get all excited about the new Shopify release. The Shopify Winter Edition, which rolls out during the holiday...