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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Alibaba Dropshipping in 2026: Is It Still Worth It?

Alibaba Dropshipping in 2026: Is It Still Worth It?

Learn exactly how to scale a Shopify store from 0 to 10K in revenue using proven strategies in product research, marketing, conversion optimization, and retention.

Product Recommendation Guide: How To Recommend The Right Product At the Right Time

Product Recommendation Guide: How To Recommend The Right Produ...

How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...

How To Design Halloween-Themed Bundles That Sell Themselves

How To Design Halloween-Themed Bundles That Sell Themselves

Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid. 

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Customer reviews

Leveraging Customer Reviews: Why They Matter

This article delves into the significance of customer reviews, why they matter, how to enhance them, and how to use them effectively for business growth.

AI in eCommerce trends & strategies

Top 10 AI In eCommerce Trends & Strategies In 2025

As we step into 2025, AI is no longer just a handy add-on for online businesses. Learn how AI is transforming personalized shopping, pricing, logistics, and more.

AI cross sell tool

5 Signs Your Store Needs An AI Cross-Sell Tool

How do you know if your store is ready to adopt an AI cross-sell tool? Below are five signs that your store could benefit from an AI cross-sell tool.

Trustworthy Brand Online

5 Ways To Build A Trustworthy Brand Online

Explore five proven ways to build a trustworthy brand online and keep your buyers staying with you.

AI Shopify store

Why Every Shopify Store Needs AI To Stay Competitive

In this blog post, we’ll discover the reasons why AI is essential for Shopify stores that aim to stay ahead of the curve, from enhancing customer experiences to boosting sales...

AI Cross-Selling

The Ultimate Guide To AI Cross-Selling For Shopify Stores

What exactly does AI cross-selling mean for Shopify store owners? How can it help you grow your business? This guide will break down everything you need to know about AI...

Product page

10 Product Page Elements That Are Killing Your Conversion Rate...

In this post, we’ll delve into the 10 product page elements that can harm your conversion rate and offer straightforward solutions to address them.

Customer Journey

3 Customer Journey Patterns That Lead To Bundle Purchases

Explore three customer journey patterns that lead to bundle purchases and how to build product bundles more easily and efficiently.

AI-based recommendation

AI-Based Recommendation System: A Complete Guide

Let’s see how an AI recommendation system works, its types, real-world examples, and how to implement it to boost user engagement and sales.