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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

The Psychology Behind Cross-Selling: Why Customers Say “Yes”

The Psychology Behind Cross-Selling: Why Customers Say “Yes”

Learn the psychology behind cross-selling, upselling, and down-selling, and why these strategies influence buying behavior and increase conversions in ecommerce.

High-Potential Ecommerce Niches for Shopify Sellers Targeting US & EU Markets

High-Potential Ecommerce Niches for Shopify Sellers Targeting ...

Explore high-demand, low-competition ecommerce niches for US and EU buyers and learn why Shopify is the ideal platform to launch, test, and scale these opportunities.

Competitive Analysis for Smarter Shopify Growth

Competitive Analysis for Smarter Shopify Growth

Learn how competitive analysis helps Shopify sellers build stronger positioning, optimize pricing, and grow sustainably in crowded ecommerce markets.

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Build Shopify Store with AI in 2025

Build Shopify Store with AI in 2025

Are you ready to build Shopify Store with AI? Building an online store has never been more exciting, thanks to the innovative integration of artificial intelligence. If you are excited about...

Does Shopify Allow CBD Products? What Sellers Need to Know Before Starting

Does Shopify Allow CBD Products? What Sellers Need to Know Bef...

Selling CBD products on Shopify presents a unique opportunity for entrepreneurs looking to tap into the booming cannabis market.  Since 2019, Shopify has allowed merchants to sell hemp-derived CBD products,...

Successfully Navigate Your Shopify Data Migration: A Comprehensive Guide

Successfully Navigate Your Shopify Data Migration: A Comprehen...

Migrating your data to Shopify can seem daunting, but it doesn’t have to be.  You can streamline the process and ensure a smooth transition with the right strategies and tools. ...

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D2C eCommerce

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D...

It’s that time of the year again when Shopify agencies like Folio3 get all excited about the new Shopify release. The Shopify Winter Edition, which rolls out during the holiday...

Migrate to Shopify Plus: Step-by-Step Guide

Migrate to Shopify Plus: Step-by-Step Guide

Shopify Plus is a powerful platform that offers advanced features which caters to more significant operations, such as extensive customization options, robust automation tools, and dedicated support.  Understanding the migration...

Understanding Shopify Custom Apps

Understanding Shopify Custom Apps

Alec Wayman, App Developer at Swanky, takes you through the details of Shopify custom apps. He covers everything you need to know about custom app development for your Shopify store....

How to Sell Pet Products Online: Creating a ‘Best in Show’ Ecommerce Store on Shopify Plus

How to Sell Pet Products Online: Creating a ‘Best in Show’ Eco...

We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling...

Upgrading From Checkout.liquid to Checkout Extensibility on Shopify Plus

Upgrading From Checkout.liquid to Checkout Extensibility on Sh...

Following Shopify’s announcement that it will be deprecating checkout.liquid for certain pages in 2024, we’ve rounded up everything you need to know about what exactly is happening. This article will...

Hire Someone to Build a Shopify Store: Step-by-Step Process Guide

Hire Someone to Build a Shopify Store: Step-by-Step Process Guide

Building a Shopify store can feel like a lot. Themes, apps, shipping rules, payments, taxes, SEO, CRO, content, and integrations all need to line up. Hiring a professional can save...