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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Practical Shopify Checkout Add-Ons You Can Build Fast
Shopify’s Checkout Extensibility framework has quietly become one of the most powerful tools for merchants in 2025. It lets you customize checkout — once a locked box — with approved,...
Choosing a Shopify Theme: 7 Criteria That Actually Impact Conv...
Choosing a Shopify theme isn’t just a matter of “what looks nice.” The theme you pick shapes every shopper’s first impression, navigation flow, and ultimately—your conversion rate. Many store owners...
How To Hire Someone To Build Shopify Store in 2025
Many businesses look to use Shopify to launch their ecommerce store. This blog covers hiring an expert to build a Shopify store and the benefits they bring. Prior to discussing...
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Upgrading From Checkout.liquid to Checkout Extensibility on Sh...
Following Shopify’s announcement that it will be deprecating checkout.liquid for certain pages in 2024, we’ve rounded up everything you need to know about what exactly is happening. This article will...
Hire Someone to Build a Shopify Store: Step-by-Step Process Guide
Building a Shopify store can feel like a lot. Themes, apps, shipping rules, payments, taxes, SEO, CRO, content, and integrations all need to line up. Hiring a professional can save...
7 Cross-Selling Strategies to Use on Shopify
There are three main ways you can make more money from your ecommerce store: Get more customers Get customers to spend more per purchase Get customers to buy more often...