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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

The Psychology Behind Cross-Selling: Why Customers Say “Yes”

The Psychology Behind Cross-Selling: Why Customers Say “Yes”

Learn the psychology behind cross-selling, upselling, and down-selling, and why these strategies influence buying behavior and increase conversions in ecommerce.

High-Potential Ecommerce Niches for Shopify Sellers Targeting US & EU Markets

High-Potential Ecommerce Niches for Shopify Sellers Targeting ...

Explore high-demand, low-competition ecommerce niches for US and EU buyers and learn why Shopify is the ideal platform to launch, test, and scale these opportunities.

Competitive Analysis for Smarter Shopify Growth

Competitive Analysis for Smarter Shopify Growth

Learn how competitive analysis helps Shopify sellers build stronger positioning, optimize pricing, and grow sustainably in crowded ecommerce markets.

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Essential Apps & Integrations for Enterprise-Level Shopify Stores

Essential Apps & Integrations for Enterprise-Level Shopify Stores

Running an enterprise-level Shopify store requires powerful tools to manage operations, streamline processes, and scale efficiently. Shopify Plus merchants need reliable apps that integrate seamlessly to optimize sales, enhance customer...

Customer Specific Pricing With Shopify B2B

Customer Specific Pricing With Shopify B2B

Shopify B2B allows businesses to go beyond standard retail pricing by offering personalized, contract, and volume-based pricing to their business customers. This flexibility helps improve relationships, increase average order size,...

Code Review Checklist for Shopify Projects in 2025

Code Review Checklist for Shopify Projects in 2025

In 2025, Shopify has become one of the most developer-friendly and scalable ecommerce platforms. With the rise of Online Store 2.0, Hydrogen, Oxygen, and its growing app ecosystem, Shopify development...

How to Move from Wix to Shopify: Step-by-Step Migration Guide (2025)

How to Move from Wix to Shopify: Step-by-Step Migration Guide ...

Moving from Wix to Shopify can unlock more flexibility, scalability, and better ecommerce tools. But the migration needs planning and care so you don’t lose data, SEO value, or sales...

Improving Global eCommerce With Shopify Plus: A Guide

Improving Global eCommerce With Shopify Plus: A Guide

Going global on ecommerce is more than translating a few pages. You need the right platform, the right operating model, and the right tools for payments, taxes, duties, shipping, and...

OpenCart vs Shopify (2025): Feature, Cost & Scalability Comparison

OpenCart vs Shopify (2025): Feature, Cost & Scalability Compar...

OpenCart and Shopify are both popular ecommerce platforms, but they differ in hosting model, setup effort, and ongoing maintenance. Shopify is hosted and managed for you. OpenCart is open source...

Shopify vs Squarespace (2025): Best Ecommerce Platform for You

Shopify vs Squarespace (2025): Best Ecommerce Platform for You

Shopify and Squarespace are popular website platforms with ecommerce capability, but they target different needs. Shopify is an ecommerce first solution that scales from small shops to complex catalogs. Squarespace...

Shopify vs GoDaddy (2025): Best Platform for Your Ecommerce Business

Shopify vs GoDaddy (2025): Best Platform for Your Ecommerce Bu...

Choosing the right ecommerce platform can shape your growth path. Shopify and GoDaddy both let you launch a store, accept payments, and manage products. The best choice depends on how...

Why is My Shopify Store Unavailable and How to Fix it [2025]

Why is My Shopify Store Unavailable and How to Fix it [2025]

Here’s a full guide on common reasons why your Shopify store becomes unavailable — and what you can do to fix it fast.