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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Practical Shopify Checkout Add-Ons You Can Build Fast
Shopify’s Checkout Extensibility framework has quietly become one of the most powerful tools for merchants in 2025. It lets you customize checkout — once a locked box — with approved,...
Choosing a Shopify Theme: 7 Criteria That Actually Impact Conv...
Choosing a Shopify theme isn’t just a matter of “what looks nice.” The theme you pick shapes every shopper’s first impression, navigation flow, and ultimately—your conversion rate. Many store owners...
How To Hire Someone To Build Shopify Store in 2025
Many businesses look to use Shopify to launch their ecommerce store. This blog covers hiring an expert to build a Shopify store and the benefits they bring. Prior to discussing...
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How Buy Now, Pay Later (BNPL) Benefits Shopify Users
The e-commerce world has shifted dramatically. While businesses once focused primarily on attracting new customers, today’s reality demands a different approach. Customer acquisition costs have skyrocketed across industries, making pursuing...
Does Shopify Have a Maintenance Mode? How to Enable it?
Shopify is the global go-to e-commerce platform for millions of small, medium, and large-scale online businesses. Shopify is a well-rounded platform with powerful features out-of-the-box and an easy-to-use interface. Despite...
Essential Apps & Integrations for Enterprise-Level Shopify Stores
Running an enterprise-level Shopify store requires powerful tools to manage operations, streamline processes, and scale efficiently. Shopify Plus merchants need reliable apps that integrate seamlessly to optimize sales, enhance customer...
Customer Specific Pricing With Shopify B2B
Shopify B2B allows businesses to go beyond standard retail pricing by offering personalized, contract, and volume-based pricing to their business customers. This flexibility helps improve relationships, increase average order size,...
Code Review Checklist for Shopify Projects in 2025
In 2025, Shopify has become one of the most developer-friendly and scalable ecommerce platforms. With the rise of Online Store 2.0, Hydrogen, Oxygen, and its growing app ecosystem, Shopify development...
How to Move from Wix to Shopify: Step-by-Step Migration Guide ...
Moving from Wix to Shopify can unlock more flexibility, scalability, and better ecommerce tools. But the migration needs planning and care so you don’t lose data, SEO value, or sales...
Improving Global eCommerce With Shopify Plus: A Guide
Going global on ecommerce is more than translating a few pages. You need the right platform, the right operating model, and the right tools for payments, taxes, duties, shipping, and...
OpenCart vs Shopify (2025): Feature, Cost & Scalability Compar...
OpenCart and Shopify are both popular ecommerce platforms, but they differ in hosting model, setup effort, and ongoing maintenance. Shopify is hosted and managed for you. OpenCart is open source...
Shopify vs Squarespace (2025): Best Ecommerce Platform for You
Shopify and Squarespace are popular website platforms with ecommerce capability, but they target different needs. Shopify is an ecommerce first solution that scales from small shops to complex catalogs. Squarespace...