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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Top 10 Mistakes Merchants Make With Product Bundling

Top 10 Mistakes Merchants Make With Product Bundling

In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.

How to Build Product Bundles That Increase AOV (A Practical Strategy Guide)

How to Build Product Bundles That Increase AOV (A Practical St...

Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...

How to Build a High-AOV Product Bundle Strategy for Ecommerce

How to Build a High-AOV Product Bundle Strategy for Ecommerce

Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.

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OpenCart vs Shopify (2025): Feature, Cost & Scalability Comparison

OpenCart vs Shopify (2025): Feature, Cost & Scalability Compar...

OpenCart and Shopify are both popular ecommerce platforms, but they differ in hosting model, setup effort, and ongoing maintenance. Shopify is hosted and managed for you. OpenCart is open source...

Shopify vs Squarespace (2025): Best Ecommerce Platform for You

Shopify vs Squarespace (2025): Best Ecommerce Platform for You

Shopify and Squarespace are popular website platforms with ecommerce capability, but they target different needs. Shopify is an ecommerce first solution that scales from small shops to complex catalogs. Squarespace...

Shopify vs GoDaddy (2025): Best Platform for Your Ecommerce Business

Shopify vs GoDaddy (2025): Best Platform for Your Ecommerce Bu...

Choosing the right ecommerce platform can shape your growth path. Shopify and GoDaddy both let you launch a store, accept payments, and manage products. The best choice depends on how...

Why is My Shopify Store Unavailable and How to Fix it [2025]

Why is My Shopify Store Unavailable and How to Fix it [2025]

Here’s a full guide on common reasons why your Shopify store becomes unavailable — and what you can do to fix it fast.

Build Shopify Store with AI in 2025

Build Shopify Store with AI in 2025

Are you ready to build Shopify Store with AI? Building an online store has never been more exciting, thanks to the innovative integration of artificial intelligence. If you are excited about...

Does Shopify Allow CBD Products? What Sellers Need to Know Before Starting

Does Shopify Allow CBD Products? What Sellers Need to Know Bef...

Selling CBD products on Shopify presents a unique opportunity for entrepreneurs looking to tap into the booming cannabis market.  Since 2019, Shopify has allowed merchants to sell hemp-derived CBD products,...

Successfully Navigate Your Shopify Data Migration: A Comprehensive Guide

Successfully Navigate Your Shopify Data Migration: A Comprehen...

Migrating your data to Shopify can seem daunting, but it doesn’t have to be.  You can streamline the process and ensure a smooth transition with the right strategies and tools. ...

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D2C eCommerce

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D...

It’s that time of the year again when Shopify agencies like Folio3 get all excited about the new Shopify release. The Shopify Winter Edition, which rolls out during the holiday...

Essential items

12 Essential Items You Can’t Live Without

These carefully essential items prove their worth through consistent performance and real-world utility.