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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Why Capturing Customer Insights Helps Shopify Brands Grow

Why Capturing Customer Insights Helps Shopify Brands Grow

Below are three survey types that consistently deliver useful insights for Shopify merchants, plus exactly what to ask and how to use the answers.

Psychology Of Upselling: Why Customers Say Yes To Add-ons

Psychology Of Upselling: Why Customers Say Yes To Add-ons

The psychology of upselling is rooted in human behavior. Let’s explore eight key psychological reasons behind this phenomenon.

Why Upselling Works Better Than Discounts

Why Upselling Works Better Than Discounts

This blog explores why upselling works better than discounts and how it benefits both customers and businesses.

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Does Shopify Allow CBD Products? What Sellers Need to Know Before Starting

Does Shopify Allow CBD Products? What Sellers Need to Know Bef...

Selling CBD products on Shopify presents a unique opportunity for entrepreneurs looking to tap into the booming cannabis market.  Since 2019, Shopify has allowed merchants to sell hemp-derived CBD products,...

Successfully Navigate Your Shopify Data Migration: A Comprehensive Guide

Successfully Navigate Your Shopify Data Migration: A Comprehen...

Migrating your data to Shopify can seem daunting, but it doesn’t have to be.  You can streamline the process and ensure a smooth transition with the right strategies and tools. ...

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D2C eCommerce

Unpacking the Boring Shopify Winter Edition 2025 for B2B and D...

It’s that time of the year again when Shopify agencies like Folio3 get all excited about the new Shopify release. The Shopify Winter Edition, which rolls out during the holiday...

Migrate to Shopify Plus: Step-by-Step Guide

Migrate to Shopify Plus: Step-by-Step Guide

Shopify Plus is a powerful platform that offers advanced features which caters to more significant operations, such as extensive customization options, robust automation tools, and dedicated support.  Understanding the migration...

Understanding Shopify Custom Apps

Understanding Shopify Custom Apps

Alec Wayman, App Developer at Swanky, takes you through the details of Shopify custom apps. He covers everything you need to know about custom app development for your Shopify store....

How to Sell Pet Products Online: Creating a ‘Best in Show’ Ecommerce Store on Shopify Plus

How to Sell Pet Products Online: Creating a ‘Best in Show’ Eco...

We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling...

Mastering Klaviyo Flows: 12 Email Automations That Every Ecommerce Brand Needs

Mastering Klaviyo Flows: 12 Email Automations That Every Ecomm...

Email automation is designed to enhance customer experiences, increase key ecommerce metrics, and drive repeat business – without the manual workload.

Essential items

12 Essential Items You Can’t Live Without

These carefully essential items prove their worth through consistent performance and real-world utility.

Apple Watch Series 10 Vs. Samsung Galaxy Watch 7 Vs. Apple Watch SE (2nd Gen): Which Smartwatch is Right for You?

Apple Watch Series 10 Vs. Samsung Galaxy Watch 7 Vs. Apple Wat...

Compare Apple Watch Series 10, Samsung Galaxy Watch 7, and Apple Watch SE (2nd Gen) to find the best smartwatch for your needs and lifestyle.