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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly
Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.
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Migrate to Shopify Plus: Step-by-Step Guide
Shopify Plus is a powerful platform that offers advanced features which caters to more significant operations, such as extensive customization options, robust automation tools, and dedicated support. Understanding the migration...
Build Shopify Store with AI in 2025
Are you ready to build Shopify Store with AI? Building an online store has never been more exciting, thanks to the innovative integration of artificial intelligence. If you are excited about...
Understanding Shopify Custom Apps
Alec Wayman, App Developer at Swanky, takes you through the details of Shopify custom apps. He covers everything you need to know about custom app development for your Shopify store....
How to Sell Pet Products Online: Creating a ‘Best in Show’ Eco...
We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling...
Upgrading From Checkout.liquid to Checkout Extensibility on Sh...
Following Shopify’s announcement that it will be deprecating checkout.liquid for certain pages in 2024, we’ve rounded up everything you need to know about what exactly is happening. This article will...
7 Cross-Selling Strategies to Use on Shopify
There are three main ways you can make more money from your ecommerce store: Get more customers Get customers to spend more per purchase Get customers to buy more often...
Top 3 Products That Promote Health And Wellness
This article introduces three simple yet powerful products that support wellness in different ways.
Top 5 Home Gadgets That Make Your Life Better
This blog will introduce five smart gadgets with unique purposes, but all share one thing in common: they enhance everyday living in ways you might not expect.
Top 3 Skincare Products That Pamper Your Skin
With different skin types and concerns, it's essential to choose products that address specific issues while also nourishing and pampering your skin.