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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Why Fast & Transparent Shipping Builds Loyal Customers

Why Fast & Transparent Shipping Builds Loyal Customers

This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.

Customer Psychology 101: Why Shoppers Love Store Credits

Customer Psychology 101: Why Shoppers Love Store Credits

This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.

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Trustworthy Brand Online

5 Ways To Build A Trustworthy Brand Online

Explore five proven ways to build a trustworthy brand online and keep your buyers staying with you.

AI Shopify store

Why Every Shopify Store Needs AI To Stay Competitive

In this blog post, we’ll discover the reasons why AI is essential for Shopify stores that aim to stay ahead of the curve, from enhancing customer experiences to boosting sales...

AI Cross-Selling

The Ultimate Guide To AI Cross-Selling For Shopify Stores

What exactly does AI cross-selling mean for Shopify store owners? How can it help you grow your business? This guide will break down everything you need to know about AI...

Product page

10 Product Page Elements That Are Killing Your Conversion Rate...

In this post, we’ll delve into the 10 product page elements that can harm your conversion rate and offer straightforward solutions to address them.

Customer Journey

3 Customer Journey Patterns That Lead To Bundle Purchases

Explore three customer journey patterns that lead to bundle purchases and how to build product bundles more easily and efficiently.

AI-based recommendation

AI-Based Recommendation System: A Complete Guide

Let’s see how an AI recommendation system works, its types, real-world examples, and how to implement it to boost user engagement and sales.

10 Best AI Tools To Grow Your eCommerce Business

10 Best AI Tools To Grow Your eCommerce Business

Discover the top 10 AI tools that can grow your eCommerce business, enhance efficiency, and boost sales with smart automation and data-driven insights.

10 eCommerce Marketing Strategies That Drive Sales

10 eCommerce Marketing Strategies That Drive Sales

Explore 10 eCommerce marketing strategies to drive sales, understand buyer stages, and optimize customer service with top Shopify apps for success.

Boosting Profits with Competitive Pricing Strategies

Boosting Profits with Competitive Pricing Strategies

According to the most recent survey on price comparison habits, 82% of online buyers compare prices before making a purchase online.