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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Top 10 Mistakes Merchants Make With Product Bundling

Top 10 Mistakes Merchants Make With Product Bundling

In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.

How to Build Product Bundles That Increase AOV (A Practical Strategy Guide)

How to Build Product Bundles That Increase AOV (A Practical St...

Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...

How to Build a High-AOV Product Bundle Strategy for Ecommerce

How to Build a High-AOV Product Bundle Strategy for Ecommerce

Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.

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Shopify Variants Limit – How to Add Variants on Shopify?

Shopify Variants Limit – How to Add Variants on Shopify?

If you have chosen Shopify as your go-to e-commerce platform, then this article will guide you with all you need to know about the addition of variants to your products...

Comparing Shopify Private Apps and Custom Apps: Which is Best for Your Business in 2025?

Comparing Shopify Private Apps and Custom Apps: Which is Best ...

As a Shopify merchant, choosing the right type of app to extend your store’s functionality is critical. Custom and private apps offer unique advantages, but which one best suits your...

Shopify Logo Creator – CREATE YOUR OWN LOGO FOR YOUR SHOPIFY SHOP?

Shopify Logo Creator – CREATE YOUR OWN LOGO FOR YOUR SHOPIFY S...

What’s the worst logo you have seen? Do you remember it? Well, if you are struggling with thinking of the worst logo, that’s understandable. See, human minds tend to remember...

How Much Does It Cost To Build A Shopify App in 2025

How Much Does It Cost To Build A Shopify App in 2025

Building an online business can be a challenging task if you have a very basic shopping ecommerce platform for your customers. This means, if you want to succeed online and...

Is Shopify Ready For Enterprise?

Is Shopify Ready For Enterprise?

We all know Shopify as the e-commerce platform of choice for small and medium-sized businesses that want to sell online.  Over the years, Shopify has expanded its offerings to cater...

Shopify vs WordPress: Which is Better?

Shopify vs WordPress: Which is Better?

Navigating the landscape of online commerce forces businesses to choose between two popular platforms: Shopify vs WordPress. Each platform offers unique advantages tailored to different needs, making the decision critical...

Webflow vs Shopify: Which is Better?

Webflow vs Shopify: Which is Better?

Choosing the right platform for your online business can significantly impact your success. Webflow excels in design flexibility and customization, making it ideal for those who prioritize unique aesthetics and...

Common Challenges and Solutions When Choosing a Shopify CBD Payment Processor

Common Challenges and Solutions When Choosing a Shopify CBD Pa...

Navigating the world of CBD eCommerce presents unique challenges, particularly when selecting a payment processor compatible with Shopify.  As the CBD market expands, merchants often encounter difficulties due to their...

Top 5 Home Gadgets That Make Your Life Better

Top 5 Home Gadgets That Make Your Life Better

This blog will introduce five smart gadgets with unique purposes, but all share one thing in common: they enhance everyday living in ways you might not expect.