How to Build Christmas Gift Bundles That Double Average Order Value

The festive season offers businesses a unique opportunity to delight customers while boosting sales. 

Shoppers are often searching for thoughtful presents that feel complete, convenient, and special. 

One strategy that consistently proves effective is to build Christmas gift bundles. By combining complementary products into curated packages, retailers can elevate the shopping experience and simultaneously increase their average order value (AOV). 

This campaign enhances customer satisfaction and also maximizes profitability during the busiest time of the year.

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What are Gift Bundles?

Gift bundles are curated sets of products packaged together as a single offering. Instead of selling items individually, businesses combine them into themed collections that appeal to specific customer needs or occasions. 

For example, a skincare brand might assemble a holiday set featuring cleanser, moisturizer, and serum, a gourmet food shop could pair artisanal cheeses with fine wine and crackers.

These bundles are designed to provide convenience, value, and a sense of completeness. Customers like a well-curated bundle because it saves them time and effort in choosing multiple items separately. 

For businesses, bundles bring opportunities to show a wider range of products and encourage customers to spend more than they initially planned.

Why are Gift Bundles Important?

Gift bundles hold significance for both customers and retailers. From the shopper’s perspective, bundles simplify decision-making during the hectic holiday season. 

Instead of piecing together individual gifts, they can buy a ready-made package that feels polished and intentional. This reduces stress and ensures that the gift looks impressive when presented.

For businesses, bundles are a powerful tool to increase sales metrics. By grouping products together, retailers can:

• Boost average order value (AOV): Customers are more likely to spend more when they see the perceived value of a bundle compared to buying items separately.

• Encourage product discovery: Bundles show customers items they might not have considered purchasing individually.

• Differentiate from competitors: Unique bundles stand out in a crowded marketplace, offering something distinctive that competitors may not provide.

• Enhance brand perception: Thoughtfully curated bundles communicate creativity, care, and attention to detail, strengthening customer loyalty.

How to Build Christmas Gift Bundles that Double AOV

Designing bundles that match customers’ needs requires more than simply grouping random products together. 

Successful bundles are carefully planned, strategically priced, and beautifully presented. The goal is to create packages that feel irresistible, offering emotional appeal and financial value.

Below are some tips to build Christmas gift bundles you can’t ignore.

Understand your customer segments

Every shopper has unique preferences. Some may be searching for luxury items, while others prioritize affordability. 

By analyzing customer data, businesses can identify segments such as “family shoppers,” “corporate buyers,” or “self-care enthusiasts.” Tailoring bundles to these groups ensures relevance and increases purchase rate.

Combine complementary products

The magic of a bundle is how well the items complement each other. A coffee brand might pair premium beans with a stylish mug and biscotti, while a beauty retailer could combine lipstick, eyeliner, and a festive makeup pouch. When products naturally fit together, the bundle feels cohesive and valuable.

Offer tiered options

Not all customers have the same budget. Providing bundles at different price points, basic, mid-range, and premium, allows businesses to cater to a wider audience. 

For instance, a chocolatier could offer a small box of truffles, a medium-sized assortment with wine, and a deluxe hamper featuring multiple gourmet treats.

Highlight savings and value

Customers love feeling like they’re getting more for less. Sellers should clearly communicate the savings of purchasing a bundle compared to buying items individually. 

For example, “This holiday set is valued at $120 but available for $85.” Transparency builds trust and encourages higher spending.

Focus on packaging

Packaging plays a crucial role in the appeal of gift bundles. Festive wrapping, decorative boxes, or reusable baskets elevate the perceived value. A beautifully presented bundle feels like a ready-to-give gift, reducing the customer’s need to add extra touches.

Leverage limited-time offers

Scarcity drives urgency. Promoting bundles as “limited edition” or “holiday exclusive” encourages customers to act quickly. Seasonal designs, special flavors, or exclusive products can make bundles feel unique and time-sensitive.

Promote across multiple channels

Visibility is key. That's why you should showcase bundles on your website, social media, email campaigns, and in-store displays. You should also use storytelling to highlight the thought behind each bundle, making them more appealing to customers.

Encourage upselling and cross-selling

Upselling and cross-selling are powerful ways to increase average order value, especially during the holiday season. When customers show interest in a single product, suggesting a bundle or related item can nudge them toward spending more while still feeling satisfied with their purchase.

A dedicated tool like Fether makes this process seamless. Fether is an all-in-one app designed to maximize AOV by combining smart upsell strategies with easy-to-build product bundles. 

Its AI analyzes order history to automatically generate upsell bundles that feel relevant and personalized.

With Fether, businesses can:

• AI frequently bought together: Automatically suggest bundles based on real sales data.

• Product bundles builder: Create custom “Mix & Match” offers or upsell bundles tailored to customer preferences.

• Related products: Display “Customers Also Bought” or “You May Also Like” recommendations storewide.

• Buy together cross-sells: Offer high-converting “Buy X, Get Y” deals that encourage customers to add more to their cart.

• Volume discounts: Apply bulk discounts automatically when customers buy multiple product bundles.

From simple cross-sells to complex “complete the look” packs, Fether empowers retailers to grow revenue quickly with smart, customizable product bundles. 

By integrating a tool like this, businesses can ensure upselling and cross-selling feel natural, helpful, and effective rather than pushy.

Install Fether

>> Read more:

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• The Ultimate Guide To AI Cross-Selling For Shopify Stores

Examples of Christmas Bundles Gifts

By examining successful holiday bundles, businesses can adapt ideas to suit their own products and audiences.

Let’s explore some Christmas gift bundles you can consider

• The cozy winter night bundle

A home goods store could create a package featuring a plush blanket, scented candles, and a bestselling novel. This bundle appeals to customers seeking comfort and relaxation during the cold season.

• The gourmet indulgence hamper

A delicatessen might assemble fine cheeses, artisanal crackers, premium wine, and handmade chocolates. This luxurious hamper targets food lovers and corporate clients looking for impressive gifts.

• The family fun pack

Toy retailers could combine board games, puzzles, and craft kits into a family-oriented bundle. Parents like purchasing a set that guarantees hours of entertainment for children.

• The self-care Christmas set

Beauty brands often succeed with bundles that include skincare essentials, bath salts, and aromatherapy oils. This package resonates with individuals seeking relaxation and pampering during the holidays.

• The tech enthusiast bundle

Electronics retailers might pair wireless earbuds with a portable charger and a sleek carrying case. This bundle appeals to gadget lovers who value practicality and style.

• The festive baking kit

A kitchenware store could offer a set containing cookie cutters, mixing bowls, and specialty ingredients. This bundle encourages families to bond over holiday baking traditions.

Final Takeaways

Christmas gift bundles are more than just a sales tactic. They’re a way to make shopping easier, gifts more thoughtful, and businesses more profitable. 

When merchants build Christmas gift bundles with care, matching products, attractive packaging, and clear value, they can double average order value while leaving customers delighted.

From cozy sets to gourmet hampers, the possibilities are endless. What matters most is creativity and understanding what your customers truly want. If it’s done right, bundles bring joy to both the giver and the receiver, while helping businesses shine during the busiest season of the year.

FAQ

How do gift bundles increase AOV? 

By encouraging customers to buy multiple items together, bundles increase the average purchase value.

Are gift bundles only useful at Christmas? 

No. They work year-round for occasions like Valentine’s Day, Mother’s Day, or birthdays. Christmas just happens to be the biggest opportunity.

Which businesses benefit most from gift bundles? 

Almost any business can use them, from beauty, fashion, food, tech, to home goods. The key is choosing products that naturally fit together.