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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
How to Build Christmas Gift Bundles That Double Average Order ...
Designing bundles that match customers’ needs requires more than simply grouping random products together. Below are some tips to build Christmas gift bundles you can’t ignore.
7 Cross-Sell Examples That Actually Convert in Ecommerce
Explore 7 cross-sell examples that actually convert in ecommerce, plus best practices Shopify stores can use to increase AOV and customer lifetime value with relevant add-ons.
The Psychology Behind Cross-Selling: Why Customers Say “Yes”
Learn the psychology behind cross-selling, upselling, and down-selling, and why these strategies influence buying behavior and increase conversions in ecommerce.
View All Articles
How to Build Christmas Gift Bundles That Double Average Order ...
Designing bundles that match customers’ needs requires more than simply grouping random products together. Below are some tips to build Christmas gift bundles you can’t ignore.
7 Cross-Sell Examples That Actually Convert in Ecommerce
Explore 7 cross-sell examples that actually convert in ecommerce, plus best practices Shopify stores can use to increase AOV and customer lifetime value with relevant add-ons.
The Psychology Behind Cross-Selling: Why Customers Say “Yes”
Learn the psychology behind cross-selling, upselling, and down-selling, and why these strategies influence buying behavior and increase conversions in ecommerce.
Alibaba Dropshipping in 2026: Is It Still Worth It?
Learn exactly how to scale a Shopify store from 0 to 10K in revenue using proven strategies in product research, marketing, conversion optimization, and retention.
Product Recommendation Guide: How To Recommend The Right Produ...
How do you get it right? The secret is timing, context, and empathy. Let’s explore how to recommend the right product at the right moment and turn everyday browsing into...
How To Design Halloween-Themed Bundles That Sell Themselves
Let’s explore strategies for designing bundles that shoppers can’t resist, review top-selling examples on Shopify, highlight tools that simplify setup, and discuss common mistakes to avoid.
Why Fast & Transparent Shipping Builds Loyal Customers
This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.
Customer Psychology 101: Why Shoppers Love Store Credits
This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.
5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly
Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.