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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.
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Migrate to Shopify Plus: Step-by-Step Guide
Shopify Plus is a powerful platform that offers advanced features which caters to more significant operations, such as extensive customization options, robust automation tools, and dedicated support. Understanding the migration...
Understanding Shopify Custom Apps
Alec Wayman, App Developer at Swanky, takes you through the details of Shopify custom apps. He covers everything you need to know about custom app development for your Shopify store....
How to Sell Pet Products Online: Creating a ‘Best in Show’ Eco...
We leverage our extensive experience in the petcare ecommerce sector to bring you this guide to creating a successful pet products website on Shopify Plus. From needs-based navigation and sampling...
Mastering Klaviyo Flows: 12 Email Automations That Every Ecomm...
Email automation is designed to enhance customer experiences, increase key ecommerce metrics, and drive repeat business – without the manual workload.
Smart Home & Innovation: xTool, Acanva & Munbyn for Home and B...
Technology and innovation are transforming our homes and businesses at an incredible pace. From creative tools that let you design and personalize products to smart furniture and professional-grade printing devices,...
Upgrading From Checkout.liquid to Checkout Extensibility on Sh...
Following Shopify’s announcement that it will be deprecating checkout.liquid for certain pages in 2024, we’ve rounded up everything you need to know about what exactly is happening. This article will...
Hire Someone to Build a Shopify Store: Step-by-Step Process Guide
Building a Shopify store can feel like a lot. Themes, apps, shipping rules, payments, taxes, SEO, CRO, content, and integrations all need to line up. Hiring a professional can save...
7 Cross-Selling Strategies to Use on Shopify
There are three main ways you can make more money from your ecommerce store: Get more customers Get customers to spend more per purchase Get customers to buy more often...
Apple Watch Series 10 Vs. Samsung Galaxy Watch 7 Vs. Apple Wat...
Compare Apple Watch Series 10, Samsung Galaxy Watch 7, and Apple Watch SE (2nd Gen) to find the best smartwatch for your needs and lifestyle.