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THE INSIGHTS YOU NEED
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Your go-to resource for business success
At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Why Capturing Customer Insights Helps Shopify Brands Grow
Below are three survey types that consistently deliver useful insights for Shopify merchants, plus exactly what to ask and how to use the answers.
Psychology Of Upselling: Why Customers Say Yes To Add-ons
The psychology of upselling is rooted in human behavior. Let’s explore eight key psychological reasons behind this phenomenon.
Why Upselling Works Better Than Discounts
This blog explores why upselling works better than discounts and how it benefits both customers and businesses.
View All Articles
Why Capturing Customer Insights Helps Shopify Brands Grow
Below are three survey types that consistently deliver useful insights for Shopify merchants, plus exactly what to ask and how to use the answers.
Psychology Of Upselling: Why Customers Say Yes To Add-ons
The psychology of upselling is rooted in human behavior. Let’s explore eight key psychological reasons behind this phenomenon.
Why Upselling Works Better Than Discounts
This blog explores why upselling works better than discounts and how it benefits both customers and businesses.
Top 10 Mistakes Merchants Make With Product Bundling
In this article, we’ll explore what product bundling is, why it matters, and the ten most common mistakes merchants make, along with practical ways to avoid them.
Cross-Sell Strategies That Work for Print-on-Demand Stores
Learn practical cross-sell strategies for print-on-demand stores to increase AOV, reuse designs, and grow revenue without adding fulfillment complexity.
How Pre-Built Product Page Sections Increase Conversion Withou...
Learn why structured, pre-built product page sections outperform custom layouts, reduce friction, and help Shopify stores convert better without touching code.
How to Build Product Bundles That Increase AOV (A Practical St...
Most stores try product bundles at least once—and many give up after a week. Not because bundling “doesn’t work,” but because the bundles are built randomly, priced poorly, or shown...
Why Fleek Vintage Wholesale Is Powering the Next Generation of...
The vintage resale market continues to attract entrepreneurs who value sustainability, individuality, and creative freedom. What sets successful resellers apart is not taste alone, but access to dependable sourcing channels...
How to Build a High-AOV Product Bundle Strategy for Ecommerce
Learn how to build a high-AOV product bundle strategy for ecommerce by aligning bundles with customer intent, pricing psychology, and proven cross-sell structures.