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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

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OpenCart vs Shopify (2025): Feature, Cost & Scalability Compar...

OpenCart and Shopify are both popular ecommerce platforms, but they differ in hosting model, setup effort, and ongoing maintenance. Shopify is hosted and managed for you. OpenCart is open source...

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Why is My Shopify Store Unavailable and How to Fix it [2025]

If you see a message like “Sorry, this shop is currently unavailable” on your Shopify store, it can be stressful. Store downtime means missed orders, frustrated customers, and lost trust....

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Improving Global eCommerce With Shopify Plus: A Guide

Going global on ecommerce is more than translating a few pages. You need the right platform, the right operating model, and the right tools for payments, taxes, duties, shipping, and...

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Case Study: How Swanky Helped French Fashion Brand Horizons Lo...

With a WooCommerce store that was buckling under the strain of high peaks in traffic, Horizons Lointains was seeking a much more reliable ecommerce platform. Find out how Swanky ensured...

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Case Study: Upgrading Montville Coffee to a New Shopify 2.0 Th...

Eager to make the most out of their ecommerce channel, the team at Montville Coffee engaged Swanky’s Australian team to upgrade their website to a Shopify 2.0 theme and consult...

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Case Study: The DTC Subscription Growth Strategy That Delivere...

This is the story of how Swanky supported petcare brand YuMOVE’s digital transformation with a brand new Shopify Plus website and a multifaceted approach to DTC growth. It focuses in...

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7 Cross-Selling Strategies to Use on Shopify

There are three main ways you can make more money from your ecommerce store: Get more customers Get customers to spend more per purchase Get customers to buy more often...

Average Order Value: Definition + 5 Ways To Grow It (2023)

Average Order Value: Definition + 5 Ways To Grow It (2023)

  Traffic to your site is high. Conversion rates are good. But then you read the fine print: your order values, the amount customers buy at checkout, are consistently low....