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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

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How Buy Now, Pay Later (BNPL) Benefits Shopify Users

The e-commerce world has shifted dramatically. While businesses once focused primarily on attracting new customers, today’s reality demands a different approach. Customer acquisition costs have skyrocketed across industries, making pursuing...

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What is Shopify Polaris: An Overview Of Its Key Features And B...

As a developer, it is compulsory to design a unique and attractive website for your client as it will be the basis of his business, and the future of their...

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How Shopify is the best and cheapest ecommerce website builder...

An Overview: Best Cheapest eCommerce Website Builder for small businesses in the USA The American eCommerce market is a booming place that makes up over 50% of all shopping. From...

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Beer Retail in Australia: 5 Strategies to Make Your Brewery Mo...

In this article, Sean Clanchy, Managing Director of Swanky Australia, shares five simple and cost-effective strategies that independent brewers can implement to help increase customers and drive sales both online...

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Swanky’s Approach to Single Sign-On (SSO) on Shopify

Use cases for SSO on Shopify vary in scale and complexity. This is a tool designed to enhance customer experience, but it can cause problems for development teams. Learn how...

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Keyword Research & MTPE: The Key to Multilingual SEO Success

Developing a multilingual SEO strategy for your ecommerce brand is vital for international success. Join Swanky’s Anna Giles as she shares how she creates international SEO strategies that drive traffic...

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Case Study: The Upgrade to Shopify 2.0 That Improved Speed, Co...

Learn about the impact that upgrading to Shopify Online Store 2.0 has had for Australian jewellery brand Medley – including benefits for both the company’s ecommerce team and end consumers....

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Composable Commerce Explained: Defining Key Terms & Understand...

Perfect for introducing yourself or your team to composable commerce and related technologies, this glossary covers common terms you’ll hear when talking about composability in modern web development (especially on...

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Case Study: How We Increased Conversion Rate for German Unicor...

Leveraging our capabilities as the leading CRO experts in the Shopify ecosystem, we worked with Razor Group to implement a commercially-guided experimentation and optimisation program for one of its brands,...

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Case Study: The Upgrade to Shopify 2.0 That Improved Speed, Co...

Learn about the impact that upgrading to Shopify Online Store 2.0 has had for Australian jewellery brand Medley – including benefits for both the company’s ecommerce team and end consumers....

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Case Study: Natural Instinct’s B2B Migration From Magento Ente...

This case study explores how we migrated leading pet food retailer Natural Instinct from Adobe Commerce (Magento Enterprise) B2B to Shopify Plus, crafting a more flexible and cost-effective ecommerce store...

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Case Study: How we Helped Hogans Family Jewellers Start Sellin...

Traditional brick-and-mortar brand Hogans Family Jewellers recently decided to adopt a hybrid sales model and start selling online. Find out how our Australian team supported Hogans with a range of...