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Your go-to resource for business success

At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.

Latest Articles

Why Capturing Customer Insights Helps Shopify Brands Grow

Why Capturing Customer Insights Helps Shopify Brands Grow

Below are three survey types that consistently deliver useful insights for Shopify merchants, plus exactly what to ask and how to use the answers.

Psychology Of Upselling: Why Customers Say Yes To Add-ons

Psychology Of Upselling: Why Customers Say Yes To Add-ons

The psychology of upselling is rooted in human behavior. Let’s explore eight key psychological reasons behind this phenomenon.

Why Upselling Works Better Than Discounts

Why Upselling Works Better Than Discounts

This blog explores why upselling works better than discounts and how it benefits both customers and businesses.

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Smart Home & Innovation: xTool, Acanva & Munbyn for Home and Business

Smart Home & Innovation: xTool, Acanva & Munbyn for Home and B...

Technology and innovation are transforming our homes and businesses at an incredible pace. From creative tools that let you design and personalize products to smart furniture and professional-grade printing devices,...

Upgrading From Checkout.liquid to Checkout Extensibility on Shopify Plus

Upgrading From Checkout.liquid to Checkout Extensibility on Sh...

Following Shopify’s announcement that it will be deprecating checkout.liquid for certain pages in 2024, we’ve rounded up everything you need to know about what exactly is happening. This article will...

Hire Someone to Build a Shopify Store: Step-by-Step Process Guide

Hire Someone to Build a Shopify Store: Step-by-Step Process Guide

Building a Shopify store can feel like a lot. Themes, apps, shipping rules, payments, taxes, SEO, CRO, content, and integrations all need to line up. Hiring a professional can save...

7 Cross-Selling Strategies to Use on Shopify

7 Cross-Selling Strategies to Use on Shopify

There are three main ways you can make more money from your ecommerce store: Get more customers Get customers to spend more per purchase Get customers to buy more often...