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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Improving Global eCommerce With Shopify Plus: A Guide
Ready to unlock international growth and dominate new markets? Shopify Plus gives ambitious brands the tools to go global—without the headaches. The reality of international expansion often involves navigating complex...
A Comprehensive Guide to BigCommerce V2 to V3 Store Migration ...
E-commerce is always changing to keep up with new technology and customer needs. To succeed, online stores need to stay current with the latest trends. BigCommerce, a top e-commerce platform,...
Auto Parts E-commerce Platform: Choosing the Right One
Choosing the right e-commerce platform can make or break your auto parts business. Each platform brings unique strengths with options like Shopify, Magento, WooCommerce, and Wix. Your decision will impact...
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B2B Food & Beverage Ecommerce: What Are the Benefits of Sellin...
An increasing number of B2B retailers in the food and beverage industry are embracing ecommerce and the benefits that online selling can bring. In this article, we examine nine advantages...
10 Ways to Boost Your Shopify Sales
The growth of E-Commerce continues to have a massive impact on the website design industry. In 2012, there were 820 million people living in Europe; 529 million use the internet,...
Mastering Klaviyo Flows: 12 Email Automations That Every Ecomm...
From core flows that welcome new customers and follow up on abandoned checkouts, to more advanced automations that nurture customer relationships and increase lifetime value, this article delves into 12...
Setting Up for Success: B2B Ecommerce Best Practices
SparkLayer is a tool that enables you to turn your existing online store into a fully featured B2B solution. Today, the SparkLayer team take to the Swanky blog to share...
B2B Ecommerce: Why Embrace It and How to Succeed
The recent global upheaval has kickstarted a period of exponential growth for B2B ecommerce. There’s always been huge potential for businesses to get closer to customers, boost revenue and expand...
Rethinking Ecommerce Loyalty: Innovative Strategies to Increas...
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and...
How to Use Different Types of Surveys Throughout the Customer ...
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,...
How Identifying Offline Communities Can Amplify Your Ecommerce...
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,...
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision...