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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
OpenCart vs Shopify (2025): Feature, Cost & Scalability Compar...
OpenCart and Shopify are both popular ecommerce platforms, but they differ in hosting model, setup effort, and ongoing maintenance. Shopify is hosted and managed for you. OpenCart is open source...
Why is My Shopify Store Unavailable and How to Fix it [2025]
If you see a message like “Sorry, this shop is currently unavailable” on your Shopify store, it can be stressful. Store downtime means missed orders, frustrated customers, and lost trust....
Improving Global eCommerce With Shopify Plus: A Guide
Going global on ecommerce is more than translating a few pages. You need the right platform, the right operating model, and the right tools for payments, taxes, duties, shipping, and...
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9 of the Best Non-Alcoholic Drinks Ecommerce Stores on Shopify
There’s no doubt that the world of non-alcoholic drinks ecommerce is full of spirit. But what truly stands out from the crowd and keeps customers sipping? In this article, we’ll...
Is a Product Recommendation Quiz the Answer for Your Ecommerce...
The correct application of a product recommendation quiz can increase sales, conversion rates and trust with customers. However, it can require a significant investment of time and resources. Learn more...
11 UX Strategies for Your Skincare Ecommerce Website
In this article, Freddie Loveday, Senior UI/UX Designer at Swanky, leverages his experience working with health and beauty brands across the globe to share some of his favourite strategies for...
Case Study: The Tech Stack Consolidation That Reduced Costs & ...
Find out how Swanky helped Australian beauty brand aggregator Anagenics to improve efficiency across its DTC and B2B operations with a consolidated tech stack and digital marketing support. Project context...
10 Elements of a Successful Online Beauty Store
In this article, we leverage our experience building and optimising online stores for beauty and cosmetics brands across the globe to share the must-have elements of a successful ecommerce site...
7 Strategies For Your Shopify Furniture Store
Furniture ecommerce comes with a series of challenges for retailers to navigate. This article draws on our expertise in this sector to recommend best practices for overcoming common barriers to...
4 Reasons to Choose an Exeter Web Design Agency
One of the great privileges of working in the website design industry is that we get to interact with clients all over the globe. It’s now possible to choose the...
4 Easy Ways to Boost Your Website’s SEO
If you’ve spent any time at all using the internet, you’re probably sick of the word ‘boost’.There is, after all, a limit to the number of things in your life...
How Secure is Your Website?
What do you think of when you hear the words ‘internet security’? It might remind you that your antivirus software could probably do with updating. Maybe you’re always forgetting the...