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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
Rethinking Ecommerce Loyalty: Innovative Strate...
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and...
How to Use Different Types of Surveys Throughou...
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,...
How Identifying Offline Communities Can Amplify...
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,...
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B2B Ecommerce: Why Embrace It and How to Succeed
The recent global upheaval has kickstarted a period of exponential growth for B2B ecommerce. There’s always been huge potential for businesses to get closer to customers, boost revenue and expand...
Rethinking Ecommerce Loyalty: Innovative Strate...
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and...
How to Use Different Types of Surveys Throughou...
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,...
How Identifying Offline Communities Can Amplify...
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,...
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision...
How Destination Brands Can Drive Repeat Purchas...
For seasonal destination retailers, customer data that you collect at the point of purchase can be leveraged to increase trade throughout the year – both online and offline. Join Sean...