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At Fether, we believe that knowledge is key to driving success, especially when it comes to optimizing your sales strategy. Our blog is designed to be your ultimate resource for learning everything there is to know about cross-selling, eCommerce growth, and customer engagement.
Latest Articles
A Comprehensive Guide to BigCommerce V2 to V3 Store Migration ...
E-commerce is always changing to keep up with new technology and customer needs. To succeed, online stores need to stay current with the latest trends. BigCommerce, a top e-commerce platform,...
Auto Parts E-commerce Platform: Choosing the Right One
Choosing the right e-commerce platform can make or break your auto parts business. Each platform brings unique strengths with options like Shopify, Magento, WooCommerce, and Wix. Your decision will impact...
The Ultimate List of the Best SEO Plugins for BigCommerce in 2025
Enterprise eCommerce is changing in 2025. Mastering SEO has become non-negotiable for BigCommerce merchants aiming to scale and sustain growth. With organic search driving over half of all website traffic...
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Rethinking Ecommerce Loyalty: Innovative Strategies to Increas...
In this article, we leverage our expertise in retention marketing to round up seven creative ways to keep your customers coming back for more. Keep reading for strategies, examples and...
How to Use Different Types of Surveys Throughout the Customer ...
Creating a data-led optimisation strategy is foundational for any ecommerce store wanting to scale. In order to gather qualitative data for this endeavour, customer surveys are a useful tool. However,...
How Identifying Offline Communities Can Amplify Your Ecommerce...
By finding the communities who are talking about your brand, you can more effectively target your marketing campaigns and drive enhanced results. Sammy Fraser, Head of Digital Strategy at Swanky,...
GA4 For Ecommerce Brands: Learnings & Evaluation
Join Tom Cox, Data & Analytics Manager at Swanky, as he shares how our team has been leveraging GA4’s capabilities to ensure data is always at the forefront of decision...
How Destination Brands Can Drive Repeat Purchases Offline & On...
For seasonal destination retailers, customer data that you collect at the point of purchase can be leveraged to increase trade throughout the year – both online and offline. Join Sean...
9 SMS Marketing Statistics For Online Retailers | Shopify Plus...
Text Your Way To Success: 9 Compelling SMS Marketing Statistics For Ecommerce Retailers Join Sarah Hanney, Digital Marketing Specialist in our Growth Accelerator team, as she explores the latest SMS...